Adrenaline for Sweets and Foodstuff

About

Adrenaline for Sweets and Foodstuff was established in the city of Ma'an in the south of Jordan in 2021, as a natural extension of Hashem Al-Afouri Sweets which was founded in the same city in 1996. The purpose behind establishing the company was to separate the industrial activity from the commercial activity, and to allow the emerging company to open new markets under new brand names including "Lazeez" and "Ma'ani Cakes", in addition to the company's efforts to apply important requirements for industrial establishments such as quality certificates and energy efficiency.

The company owns a factory in a rented building that produces various types of Arabic sweets, and it aims to establish a new factory covering an area of 2000 square meters on a piece of land measuring six dunams. The company seeks to expand the sales points of the "Hashem Al-Afouri" brand to include other areas in the south of Jordan as well as the northern provinces of Saudi Arabia, and it also aims to leverage its good knowledge in its vital field to provide new products that suit the tastes of the local market.

Vision

Adrenaline for Sweets and Foodstuff aims to lead in the Arabic sweets and food sector in southern Jordan, striving to be the top choice for quality-seeking customers and ambitious talent, while actively contributing to the local community's development.

Mission Statement

At Adrenaline for Sweets and Foodstuff, its mission is to deliver high-quality sweets and food products that cater to and satisfy the diverse tastes of its customers. We are committed to adhering to quality standards and efficient energy use throughout its production processes. We aim to contribute to the development of its local community by employing local youth and utilizing local raw materials.