Afif Al Zayed and Partners Company (Rovan)

About

Founded in 2014 in the Hashemite Kingdom of Jordan, Rovan Food Industries continues a legacy that began in the 1980s in the Syrian Arab Republic. With a passion for excellence and deep roots in traditional Arabic cuisine, Rovan offers a wide range of high-quality, all-natural Middle Eastern food products. These include premium olives, pickled vegetables, jams, sesame-based products such as tahini and halva, date syrup, and other essential condiments.

Based in Mafraq, Jordan, the company adheres strictly to international food safety and quality standards, holding certifications such as ISO 22000 and HACCP, which reflect its commitment to delivering safe, reliable, and delicious products to both local and global markets.

Vision

Rovan Food Industries has built a comprehensive and ambitious vision: to provide a wide array of consumer food products that meet everyday needs—while also serving restaurants, hotels, and food factories with high-quality raw materials. Our goal is to achieve excellence in quality, positioning our offerings as a competitive alternative to imported goods in the region and beyond.

Mission

Since its establishment, Rovan has been driven by a clear mission: to promote and develop the local food industry by producing goods that meet international standards in quality, taste, and packaging. We aim to innovate and introduce new products that align with evolving consumer preferences, while staying true to our roots in authentic Middle Eastern flavors.