Al Taif

About

Al Taif is a Jordanian pioneer in children’s play dough manufacturing. Established in 2014 as the only local manufacturer of children’s play dough, creating a unique and one-of-a-kind play dough recipe. Al Taif prides itself by manufacturing over 25 different play dough types while also considering utilizing recyclable materials and nontoxic substances in their manufacturing practices.

Today, Al Taif manufactures children’s play dough locally and exports it to some neighboring countries as well. Innovation and excellence in their manufacturing practices are the core objectives for Al Taif, as they are always looking to produce new and innovative products under the brand name Al Taif.

The report will provide a detailed digital marketing plan for Al Taif, that will act as a steppingstone for their future marketing activities and hopefully lead them to tremendous success.

Mission Statement

At Al Taif our mission is to spark creativity and inspire joyful learning through high-quality and safe play dough products. We are committed to crafting innovative and non-toxic play dough that stimulates imaginative play, fosters fine motor skills, and nurtures children's cognitive development

Vision Statement

Our vision at Al Taif is to be the leading and most trusted play dough manufacturer in Jordan, renowned for our commitment to excellence, creativity, and child-friendly products. We aspire to revolutionize playtime experiences by continually innovating our play dough offerings and setting industry benchmarks for quality and safety.