Madaba Heritage

About

Madaba heritage specializes in the production of healthy organic products such as date seed coffee, barley coffee, green coffee, white quinoa, and soon granola bars will be added as well as other products. This versatile product portfolio has helped Madaba Heritage achieve success. Since their establishment back in 2014, Madaba Heritage pioneered the idea of extracting date seeds to produce delicious coffee that can be enjoyed daily. It is being sold under the brand name “Bethrit Amitna”.

On the other hand, Oat Farmer is another brand that operates under the mother company Madaba Heritage which specializes in the selling of oat products, where they import their Oats from Spanish farms. Today the organization is looking to further diversify its product portfolio by introducing a new healthy product which is Granola Bars, under the umbrella of “Oat Farmer”.

The report will cover both brands and provide a detailed digital marketing plan, that will act as a steppingstone for their future marketing activities and hopefully lead them to tremendous success.

Mission

Is to delight customers with a delightful range of date coffee and oat products. By sourcing premium Jordanian dates and prioritizing sustainability, we create unique flavours while supporting local farmers. Our commitment to innovation and exceptional taste inspires healthier lifestyles and fosters lasting connections with our customers. Together, we strive to provide nourishment, joy, and unforgettable experiences.

Vision Statement

Our vision is to establish ourselves as the unparalleled purveyor of excellence, committed to harnessing the exceptional quality of Jordanian Medjool dates for our date seed coffee products. Likewise, we source the finest oats from top-notch farms in Spain for our oat offerings. Our goal is to provide our customers with unrivalled satisfaction, setting the benchmark for unparalleled quality and crafting unforgettable experiences with every delectable bite.