Muhtaseb Cosmetics

About

Muhtaseb Cosmetics Ltd. was established in 1998 and has emerged as a prominent player in the Jordanian market. Over the years, the company has experienced remarkable growth and has established itself as a leading entity. With a diversified portfolio of three distinct brands specializing in personal care, Dead Sea skincare products, and hair care & hair styling products, Muhtaseb Cosmetics has successfully captured a significant share of the local market.

Furthermore, the company has expanded its reach beyond borders by venturing into international markets and establishing a robust distribution network. Muhtaseb's three main brands, namely Aqua therapy, Shock, and Nature's Heart, offer unique and innovative products to cater to varying customer needs. In 2001, Muhtaseb Cosmetics initiated its export journey by introducing the first brand, Aqua Therapy, to various Arabic and international markets. Presently, they export their products to more than 16 countries worldwide, including the United States, Saudi Arabia, the United Arab Emirates, Russia, and several others.

This document aims to outline a comprehensive digital marketing plan for Al-Muhtasebs' three brands, enabling them to effectively target the right audience and establish a distinctive position in the market while surpassing competitors. Each Brand will have its own Digital Marketing Plan including its own goals, objectives, personas, action plan and KPIs.

Mission Statement

To produce premium skin care and personal care products that cater to all people of all ages and interests using the finest ingredients, state-of-the-art technology, and unique formulas.

Vision Statement

To footprint our name in the global markets and compete with famous brands and international companies that operate in the cosmetics and personal care markets.