Be part of something big and support Jordanian SMEs
What is CERA?
Corporate Entrepreneurship Responsibility (CER) is a corporate social responsibility (CSR) approach that focuses on promoting entrepreneurship as a means to achieve social, environmental, and economic goals.
Why CERA?
MSMEs play a critical role in the Jordanian economy, employing 60% of formal workers and representing 98.5% of all registered businesses. However, despite their significant contribution to job creation, MSMEs only contribute to less than 30% of GDP and 10% of total exports.
One of the main reasons for this is that many enterprises rely on non-local suppliers rather than sourcing their inputs from local MSMEs. This can limit the economic opportunities for local businesses.
Where & When?
Project duration
2021 - 2025
Targeted Governorates
Madaba • Mafraq • Jerash • Ajloun • Karak • Maan • Tafileh • Aqaba
How?
The CERA project aims to build a sustainable ecosystem that connects large Jordanian enterprises with underserved local suppliers.
Network Building
Building an alliance of 30 members
Identification of potential suppliers
supporting 90 MSMEs in underserved areas
Capacity building for suppliers
Upgrading the level of local suppliers
Market facilitation
linking suppliers in underserved areas with larger enterprises
